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Increase sales using email marketing

Increase sales using email marketing

Email marketing pays off better than many digital marketing tricks. This is a high priority marketing approach when it comes to customer acquisition and driving sales. Whether you’re trying to sell products, services, or information, email marketing can bring terrific results. “According to the report of UK-based Marketing Association, connecting with prospects through email strategy earns …

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Ways to improve customer retention using marketing automation

Ways to improve customer retention using marketing automation

The customer retention approach is always crucial to the success of any business. Business people have been trying different marketing approaches to acquire new customers and retain existing ones. Today, many brands are proven to have higher ROI by smartly retaining customers. Customer engagement through marketing automation will bring a lot of benefits to the …

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How email marketing is used for lead nurturing

How email marketing is used for lead nurturing?

Email Marketing remains a potential business activity that has the power to transform the way organizations engage with their customers. This is an excellent strategy to increase ROI and nurture leads for increased engagement and enhanced conversions. What is Lead Nurturing? Lead nurturing is a process of building relationships with prospects that can become potential …

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Guidelines for Conversion rate in Email Marketing

Guidelines for Conversion rate in Email Marketing

Ever since Emails came into existence, email marketing has taken the centre stage of traditional marketing approaches. This is an easy way to engage with prospects while also developing relationships with existing clients. The role of email marketing is to generate Quality Prospects. The email marketing conversion rate is a fundamental KPI that enterprises need to …

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