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email marketing automation

How to grow your business with email marketing automation

Email marketing is still one of the best methods available if you’re trying to attract and convert new leads. You can communicate with your customers through email marketing and send them automated, customized messages. This marketing approach is not only the most economical way to reach your target audience, but it is also effective. According …

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How email marketing is used for lead nurturing

How email marketing is used for lead nurturing?

Email Marketing remains a potential business activity that has the power to transform the way organizations engage with their customers. This is an excellent strategy to increase ROI and nurture leads for increased engagement and enhanced conversions. What is Lead Nurturing? Lead nurturing is a process of building relationships with prospects that can become potential …

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