What is the role of email marketing?

Do you want to promote your business’s services and products? Then you seriously need a perfect marketing strategy. Email marketing is one of the stupendous forms of marketing that can make the audience or existing customers on your email list aware of your products, services, discounts, and offers.

Email marketing is such an effective way to reach and engage with your customers. More than 60% of businesses love email marketing because it works unbelievably when it comes to promoting business aspects. We’re living in a technology-evolved world where plenty of marketing technologies have come to market to do marketing pieces of stuff flexibly. Email marketing is still delivering its best for B2B and B2C enterprises.

The importance of email marketing is at the top right now in all industries. In general, top email marketing uses are engaging customers, generating sales, acquiring customers, and creating brand awareness.

Essential Email marketing strategy Stats 

  • Organic reach is almost 4x higher on email marketing than on other social media campaigns.
  • Email marketing generates $42 for $1 spent.
  • Click-through rates are 101% higher in segmented email marketing campaigns.

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Why do Email Marketing is still the favorite of businesses today? 

You can reach out to customers in a personalized way when you prefer email marketing over other social media marketing campaigns. Let’s take a look at the main role of email marketing.

Stay in touch with your audience 

Emails can keep your subscribers and customers informed. It’s available on mobile devices too, so they can receive any form of email at any time. People who signed up for your email list will enjoy emails through any device. It boosts customer engagement too. You are not too far away to catch your list of subscribers when you go with the email marketing campaign.


Yes, this is an interesting benefit of using email marketing. In this modern era, there are plenty of modern marketing tools available on the market but most of them are very expensive. Email marketing can help you reach a larger number of audiences for less than pennies email. It is one of the reasons businesses want to implement an email marketing campaign.


Automation is a special feature of email marketing today because it helps send thousands of emails in a single click. Email marketing automation allows you to send timely messages like birthday greetings, welcome messages, purchase confirmations, and more. Automation makes email marketing more powerful, so everyone loves to engage with it.


Personalization is a new trend that makes customers very happy. Today, most email marketing tools have the feature of personalization, so you can send personalized emails to potential customers that stimulate them to re-engage with the brand. This is the ultimate benefit for businesses that go with the email marketing campaign. In this modern day, email marketing personalization is one of the key factors in selling products and services.

Easy Measuring 

Today, most email marketing tools have the feature to track everything about an email. You can measure bounce rate, delivery rates, click-through rates, unsubscribe rates and email open rates. You can also identify the areas you need to focus through measuring email campaigns.

Wrapping up 

According to the generation, the power of email marketing is also growing. It’s a general tool to communicate with a business audience, so everyone loves to use email and email marketing tools to reach potential clients and customers.

Are you want to send consecutive personalized emails to your potential customers? Use appRevenue.io tool to achieve more. contact us to get more info.

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