What is Email Automation?
Triggered email, also referred to as behavior-driven email or automated email, is any type of message automatically sent from the Email Service Provider (ESP) of enterprises in direct response to an individual customer’s actions made on the enterprise’s website.
In this digitalized era, most companies have been trying modern and automated marketing techniques to convert audiences into customers. Email marketing automation is a prior choice of top branded enterprises, which helps them send targeted email campaigns to customers through a self-operating and pre-built system.
An email campaign tool allows companies to send one-to-one and real-time messages and emails that strengthen customer retention, customer engagement, and customer loyalty.
Seamless Uses of Automation in Email Marketing Campaign
With email marketing automation, any enterprise can nurture contacts and switch more leads into buying customers. However, they have to choose a powerful email marketing automation solution like appRevenue.io. Let’s continue to see the seamless benefits of automation in email marketing.
Fully Automatic
One of the biggest uses of email automation is that it works on its own. After setting up a campaign, enterprises can choose criteria to trigger the email workflows. They don’t need someone to hit the send button. They can simply rely on automation to work 24/7. Companies no need to wait for a moment to send messages.
Nurtures Lead to make them more receptive
Email automation tool helps follow up customer’s interest with helpful resources and information. It nurtures leads right after getting customers’ interest. Just because a prospect has visited a website of enterprises, it does not mean they wish to contact the sales team of enterprises. The best email automation tool helps them identify spam leads and expel them quickly as possible.
The sales team gets benefited
As email marketing workflows are customized to nurture potential audiences or customers, this is a big win for a sales team of enterprises. The sales team can find a customer who has more interested in the services of enterprises. Email marketing tool comes with a flexible dashboard that shows all the interactions of customers. In which sales rep can reach the prospect and transform as valuable customer.
Increases Brand Awareness
When the audience receives a relevant and helpful email from an automation tool at the right time, they will have an instinct and awareness of the services and solutions of enterprises. Email automation tool helps businesses appear more responsive and better organized. If enterprises have perfection in everything they do, brand awareness will be increased automatically. With the perfect tool, enterprises can earn respect, loyalty, and leads from customers or prospects.
Better Personalization for Prospects
When a message or email is automatically sent in email workflows, it will have a consistent token that is filled up with the customer’s information. Some high-end email automation marketing tools can able to add personal information of prospects such as location, working company, and much more. Personalization is used to engage with prospects. This one also helps to increase the click-through and open rates of enterprise emails.
Reduce the potential for errors
When enterprises manually write and send emails to get a new lead, there might be a chance for mistakes. But email marketing automation tool has an email builder that helps enterprises to design an email template within a few clicks. The email builder tool helps to attract each recipient with its customized business, greeting, newsletter, and brand story emails.
Save Time to Focus on others
When automation comes into the picture, it simply saves a lot of time. Enterprises can easily let the tool handle more difficult and repetitive tasks if takes time to complete. The email marketing automation tool helps send emails to thousands of people at the same time. There will be 100% accuracy in the delivery of emails.
Reduce Overall Cost
When enterprises have a tool like appRevenue.io, they don’t need a large team of sales. This marketing automation solution helps connect thousands of prospects with customized emails. The enterprises do not need additional admin teams if they go with email marketing automation tools. So enterprises can save more money with only lesser efforts.
Better Segmentation and Targeting
One of the powerful ways to use email automation is to segment contacts into various lists based on their attributes, behavior sections, and other related conditions. By separating the main list of the audience into smaller lists, they can send more personalized and targeted messages to subscribers.
Keep Existing Customers Interested
The purpose of marketing is not only to get new customers. One of the best ways to increase revenue is making the existing customer happy with offers and services. Email automation helps gain loyalty and retention. Email automation tool sends the right messages at the right time so it can make existing customers continue their relationship with the brand.
Detailed Reporting
The reporting function of automation helps enterprises to be more accountable. The email automation tool delivers consistent support to see marketing activities. The enterprises can identify areas to be improved.
How Does Email Marketing Automation Act?
With an email marketing automation tool, any marketer can create a message or email workflows that send emails automatically to the audience or subscribers once triggers are activated. Let’s know-how triggers are activated for B2B and B2C companies. Here are some examples of B2B Company’s triggering factors.
- If a visitor views a landing page of a website but does not submit the form
- When leads have downloaded various pieces of content but have not reached the business directly
- If a client has started following the social accounts of the company
Here are some examples of B2C Company’s triggering factors.
- When a visitor views many items of the site but does not add a cart
- If a customer has placed a product in their cart but not go for purchasing
- When a customer goes for a purchase
Conclusion
In this digital world, most companies want an email marketing tool to attract new customers and also satisfy existing customers. Many benefits can be gained through the email automation tool. Time and money will be saved with a perfect automation tool.
Are you interested in choosing Email Marketing Campaigns for your business? The appRevenue.io is our tool that helps you stay ahead of marketing race. Click here to know more.